Working with partners who share our passion for running, community & performance
SHIFT. Hydration
SHIFT is a UK hydration company focused on delivering clean, effective hydration for athletes and everyday people alike. Built around simplicity, performance, and wellbeing, SHIFT creates hydration products designed to support energy, recovery, and daily performance without unnecessary additives or compromise. Whether you’re training hard, competing, working long days, or simply staying active, SHIFT helps you hydrate smarter with products made for real life and every level of performance.
Purendure
Purendure was born out of a shared passion for sport, clean living, and doing things differently. Founded by wife duo Laura and Hayley, they created Purendure to fill a gap in the world of sports nutrition, a world where natural, simple, real ingredients were often missing.
They believe in energy that tastes amazing, feels clean, and powers real endurance without the artificial additives.
The Running Charity
The Running Charity was born out of a pressing need to tackle homelessness among young people. Building on our experience in sport for social development, we saw an opportunity to harness running as the spark to give young people a stronger start.
10 years of transforming lives through running
The positive power of running is remarkable. For the past decade, our coaches have used it to support the mental health and long-term outcomes of young people who experience homelessness and complex needs.
“Partnering with The South Coast Series has been a natural fit for SHIFT. Their passion for community, attention to detail and ability to create such a strong atmosphere across every event is what makes them stand out in the running space.”— Azita Director of SHIFT. Hydration